What could be better than finding $20 in your coat pocket?
Borrowing a friend’s coat and finding $20 in their pocket. (Thanks for letting me wear your coat, Noah!)
What I’m trying to say is, today we’re announcing a new way to stuff your wallet with more cash.
We’ve spent the last few months testing a new version of the AppSumo affiliate program.
And after receiving positive feedback from our beta-affiliates, we’ve decided to finally bring that structure to all our AppSumo affiliates. (Not an affiliate? Sign up here.)
Here’s what’s changing about the AppSumo affiliate program starting April 1st, 2020:
Bring in a new AppSumo customer? Get paid even more.
You read that right. Our old 12% commissions are taco scraps compared to the latest affiliate structure.
If you bring a new customer to AppSumo, we’ll pay you 100% of their first purchase up to $75.
“It’s exciting to be rewarded so generously for new buyer traffic I bring in – you definitely don’t come across a commission structure like this often (if ever!).” – Teela, graphic designer and creator of Every-Tuesday
Get a kickback for bringing old customers back for another purchase.
We’ll pay 10% on all affiliate purchases made by returning customers.
When you convince a previous AppSumo customer to buy their second, third, or even two-hundredth deal, we’ll give you a nice kickback for sending them back our way.
Oh, and for a little context, 10% is the maximum you can earn as an affiliate for sites like Amazon, which pays more like 5% for most affiliate purchases. AppSumo gives you 10% on ALL returning customer referral purchases.
“It’s a win-win-win deal. AppSumo reaches new audiences, we offer new quality products with a good remuneration, and our readers benefit from attractive deals on interesting software.” – Clément Cosnier, Head of Growth & Partnerships at Shine Media, Siècle Digital
The old system
The previous affiliate program worked on a sliding scale that started at 12% and maxed-out at 30% of the AppSumo deal purchase price.
The old program also didn’t reward affiliate members for bringing in new customers — which is why affiliate programs exist to begin with, am I right?
No more. We’re implementing a new structure that lets you see accurate earnings in real-time.
“The 100% new buyer structure is a great incentive for me to share with my audience and to introduce them to AppSumo so they can take advantage of future deals to help them grow their businesses.” – Cam Langsford, founder of Training Tilt
You earned it, you keep it
We’ve received a few questions regarding affiliate transactions that go through before the new program rolls out.
I’m here to set the record straight: Any purchases made through an affiliate link before April 1st will be paid out as normal under the rules of our old affiliate commission structure, which is the 12% tiered net 60 payments.
Purchases made on or after April 1st will abide by the new payment terms.
Got it? Cool.
If not, you can send additional affiliate questions to firstname.lastname@example.org.
5 simple tips for making $$$ with the new AppSumo affiliate program
1. Sign up as an AppSumo affiliate
It’s quick. It’s easy. Oh, and it’s free.
We’ll even send you a fancy welcome email.
2. Before you try to sell, foster trust with your audience
Many of AppSumo’s top affiliates have popular blogs, YouTube channels, or email lists. Those audiences don’t just appear overnight.
Growing a following requires creating helpful content consistently so that people begin to trust you and your site.
Once you’ve earned trust from your audience, you can foster that relationship even deeper by introducing them to products you think they’ll find useful.
You can become a trusted curator of great products. Your audience may buy through your affiliate link because you’ve earned their trust as a thought leader.
3. Tell your audience the nitty-gritty details
Before anyone makes a purchase, we all ask the same question: What’s in it for me?
If you want people to purchase AppSumo products through your affiliate link, start by informing them. Tell your friends, relatives, and strangers on the street why you love the products you’re selling. The more details you can give, the more informed those listeners can be when they decide whether to make a purchase.
4. Give your honest opinion
Selling works best when you believe in the product.
Don’t just throw a bunch of random software deals in front of your readers. Tell them why you personally love the tools you’re showing them.
At the end of the day, we buy from people and companies that we trust.
Tell your audience why each AppSumo product might be the tool for them: What features do you find most helpful? How does it integrate with your current toolsuite? Did it help your business achieve a specific goal? Do you love the UX?
Those details matter. Don’t just tell your audience about the objective features. Get subjective and personal about why you love the products you’re telling them about.
“I was constantly using Depositphotos for websites, blogs, advertisements, and book covers. Our readers were always asking where we got our images. I initially wrote an article on copyright image laws so that authors would better understand what was legally at stake. We listed Depositphotos as one of our favorite tools and included the AppSumo link. I think the article was successful because it identified the problem our audience was experiencing, showed them a way to solve it, and gave them access to hit the easy button: AppSumo & Depositphotos. It was more than just a good deal.” – Dave Chesson, Founder of Kindlepreneur
5. Reach within your personal network
Obviously you want to get the 100% commission from drawing new customers to AppSumo.
If you’re like most Sumo-lings, you work for, own, or aspire to own your own agency or startup.
That means some of your colleagues, friends, and members of your coworking space all have similar needs. That’s your opportunity to start spreading the news about AppSumo to people in your network.
Overhear Sally at the watercooler complain about her WordPress plugins? Point her — with your affiliate link — to our new WordPress deals page.
Did your CEO just complain about not being organized? Tell them to browse the latest productivity tools on AppSumo.
Make a difference. Earn cash (for your next taco splurge). Make the software deal gods proud.
You’ve got this.