Frank Robinson was relentlessly focused on simultaneous customer and product development when he coined the term “minimum viable product” in 2001. As he puts it: A new product often starts with a problem to be solved or an invention, accidental or otherwise. The next step is hypothesizing a product and market. While teams invariably seek …
Who is your dream customer? What motivates them to get out of bed in the morning? — Tacos? Software deals? Taco-flavored software deals? Knowing your ideal customer changes the way you communicate with them. It changes the language, tone, and approach you use in your marketing. Unfortunately, many businesses don’t have a clear perspective of …
The world of SaaS metrics is like an Indiana Jones movie. People love to declare, once and for all, that they have found The. Most. Important. SaaS. Metric. Of. All. Time. “Are you ignoring the HOLY GRAIL of SaaS metrics?” the clickbait reads. If only tracking KPIs was as sexy as the man himself, Harrison …
“When you create products you love, it shows” Over the past two years, Benjamin Dell has launched three successful products on AppSumo. His latest launch, HeySummit, earned $140,000 outright + $100,000 ARR — without giving up any equity. You might also recognize him as the founder of AppSumo deals missinglettr and HelpShelf. Outside of AppSumo, …
You can’t throw a rock in Silicon Valley without hitting someone talking about whether machine learning, AI, and chatbots are truly “the next big thing.” I get it. It’s fun to be ahead of the curve in fast-moving times. The truth is, we’re still in artificial intelligence infancy. Everyone is just trying to improve their …
Most Sumo-lings have built their businesses and agencies around digital products. But many of the apps that make SaaS companies thrive also complement the business of those selling physical products. We recently sat down with Jimmy, a co-founder of Minaal, a travel backpack and accessory company. Minaal Co-founder: Jimmy Hayes Jimmy’s elevator pitch for Minaal? …
You signed up for the flexible life. You signed up for the ultimate work-from-home paradise. You signed up for self-employment, better pay, and an excuse to work from coffee shops instead of cubicles. You signed up to be a freelancer. You didn’t sign up to crash and burn. Yet, here we are, talking in a …
We asked Simon Rowe, Software Development Manager for the UK Government and owner of his own IT consultancy/agency and a PR/Media company, to test out and review our newest LTD offer: Project.co. As you can see, he’s a busy man. (So thanks for taking the time, Simon!) Here’s what he had to say: First off, …
Tony Tovar’s north star has always been whatever was the exact opposite of a 9-5. Today, he’s an expert digital marketer, public speaker, and creator of digital advertising courses. He’s made over $1M/year working for himself. When I spoke with him over the phone, I could hear the self-reflection that can only come from years …
The man, the myth, the content marketing legend: Chris Von Wilpert. There is no doubt Chris has entered Sumo folklore. Some say he once lived at the AppSumo offices for half a year. Others say he wielded his content marketing superpowers to double Sumo’s newsletter subscribers in just months. I’m here to confirm that both …
