Email outreach is equal parts art and science. But many agency owners and entrepreneurs get intimidated by one side or the other. (But, like, objectively: How many Keanu Reeves gifs is too many for a cold email?) That’s why we decided to enlist the mind and tactics of email-marketing veteran Guillaume Moubeche to help you …
Sure, we might have an email list of over 750,000 people, but it can get lonely here at AppSumoHQ from time to time. (“I promise I have friends, mom. They’re just internet friends.”) But occasionally, we get the rare pleasure of meeting Sumo-lings and AppSumo partners IRL. Recently we chatted with Guillaume Moubeche from lemlist, Doc …
At the end of several guest lectures he delivered at Princeton University, Tim Ferriss used to give students a highly unusual assignment. The task? Find a way to contact celebrities and business luminaries. Not C-list celebrities, mind you. We’re talking household names. To incentivize full involvement, Ferriss “promised the student who could contact the most …
Frank Robinson was relentlessly focused on simultaneous customer and product development when he coined the term “minimum viable product” in 2001. As he puts it: A new product often starts with a problem to be solved or an invention, accidental or otherwise. The next step is hypothesizing a product and market. While teams invariably seek …
Who is your dream customer? What motivates them to get out of bed in the morning? — Tacos? Software deals? Taco-flavored software deals? Knowing your ideal customer changes the way you communicate with them. It changes the language, tone, and approach you use in your marketing. Unfortunately, many businesses don’t have a clear perspective of …
The world of SaaS metrics is like an Indiana Jones movie. People love to declare, once and for all, that they have found The. Most. Important. SaaS. Metric. Of. All. Time. “Are you ignoring the HOLY GRAIL of SaaS metrics?” the clickbait reads. If only tracking KPIs was as sexy as the man himself, Harrison …
“When you create products you love, it shows” Over the past two years, Benjamin Dell has launched three successful products on AppSumo. His latest launch, HeySummit, earned $140,000 outright + $100,000 ARR — without giving up any equity. You might also recognize him as the founder of AppSumo deals missinglettr and HelpShelf. Outside of AppSumo, …
You can’t throw a rock in Silicon Valley without hitting someone talking about whether machine learning, AI, and chatbots are truly “the next big thing.” I get it. It’s fun to be ahead of the curve in fast-moving times. The truth is, we’re still in artificial intelligence infancy. Everyone is just trying to improve their …
Most Sumo-lings have built their businesses and agencies around digital products. But many of the apps that make SaaS companies thrive also complement the business of those selling physical products. We recently sat down with Jimmy, a co-founder of Minaal, a travel backpack and accessory company. Minaal Co-founder: Jimmy Hayes Jimmy’s elevator pitch for Minaal? …
You signed up for the flexible life. You signed up for the ultimate work-from-home paradise. You signed up for self-employment, better pay, and an excuse to work from coffee shops instead of cubicles. You signed up to be a freelancer. You didn’t sign up to crash and burn. Yet, here we are, talking in a …
