Ah, crisp structured data manipulation. We meet again. Excel, a core tool in Microsoft’s Office Suite, has been the go-to spreadsheet application for basically everyone since it was created in the mid-1980s. (Yes, the pre-internet era.) And for good reason: time and again, Excel offers the advanced functionality and usability needed to make complex spreadsheets …
I’m Ryan, the PPC (pay-per-click) Manager at AppSumo. I handle all of our paid media across search, display, shopping, and social channels, and make a lot of testimonial requests to our customers. Recently at AppSumo, we decided to do a video testimonial campaign for two reasons: We believe that social proof is a key component …
Ever feel jealous that your phone recharges so easily? You just plug it in, and it gets all the rest it needs… must be nice. Resentment towards inanimate objects aside, we all need to recharge. And if you’re not getting quality sleep, you’re not starting the next day at 100%. If only there was a …
I want to let you in on a secret. The hardest part of writing successful content isn’t the writing itself—it’s knowing what topics to write about. There’s nothing more frustrating than staring at a blank page with no idea where to start. But don’t worry—your outer muse is here. Today, I’ll guide you through how …
If you’re looking to collect emails for your list, the marketer’s secret weapon is the handy-dandy lead magnet. Lead magnets are free incentives you can offer in exchange for emails and other contact information. They can come in video, audio, or text formats. For this post, we’re focusing on the best lead magnet ideas you …
“What if I lose this client?” Ah, the struggles of writing a price increase letter… Back then, just the thought of announcing a new rate would send me into a spiral of doubt. But not anymore. After spending 7+ on and off years in the freelancing arena, I’ve finally made my peace with this rule: …
The sun shines brighter on payday. But before you can get paid, you’ve gotta work up an invoice. The better the invoice (i.e. the simpler it is for a client to pay you), the sooner you’ll get paid. In this article, we’ll cover how to write an invoice and provide a few suggestions for popular …
Old laptop owners, you know the drill. *And… freeze!* While Adobe Photoshop is the industry standard for graphic designers, visual artists, and photo editors—it is not for the light-of-RAM. Even on newer computers, users often report having to use a separate drive for scratch disk space just to prevent frequent crashes. Plus, Photoshop can be …
Squarespace and WordPress.org are both among the most reliable and professional website builders in the market. So which one is right for you? As a former blogger and eCommerce store owner now running a marketing agency, I’ve built quite a few websites with different website builders. So I’ve done the homework for you. I went …
Not every project gives you the benefit of riding solo (much to the chagrin of Jason Derulo). If you’re joining a new team, gaining more traction with freelance projects, or building a crew of your own, project timelines are a must. One problem: How do you do that, again? Sumo-ling, we’re here to give you …
