Tony Tovar’s north star has always been whatever was the exact opposite of a 9-5. Today, he’s an expert digital marketer, public speaker, and creator of digital advertising courses. He’s made over $1M/year working for himself. When I spoke with him over the phone, I could hear the self-reflection that can only come from years …
The man, the myth, the content marketing legend: Chris Von Wilpert. There is no doubt Chris has entered Sumo folklore. Some say he once lived at the AppSumo offices for half a year. Others say he wielded his content marketing superpowers to double Sumo’s newsletter subscribers in just months. I’m here to confirm that both …
Can you explain exactly what you do in three sentences or less? Pitching Rules: Be clear, specific, value-driven, client-focused, and to-the-point Come across natural and smart—but not arrogant Keep it fresh and super up-to-date Deliver it during high-stress moments when you’re meeting super important people Got it? Welcome to elevator pitch hell. This is where …
Maybe we’re biased, but we love bloggers. Day in and day out, y’all are grinding it out to bring the world valuable content. Not only are you writing, editing, and publishing, but then you’re shamelessly plugging yourself on every channel just to get some eyes on your stuff. (“Hi, it’s me again, back with another glorious …
Know what sucks? A slow-loading website. Know what makes it even worse? When you know you’re losing organic traffic and conversions because site visitors get impatient. Oh, and just to kick you while you’re down, Google penalizes you for having a slow website. There’s no tortoise and hare moral of this story. A slow site …
Time to ditch the long commutes and uncomfortable work clothes. When you work remotely, traffic is irrelevant and bathrobes are suddenly fit for work. Your only coworker is a dog, who never makes awkward small talk in the break room (yes, the weather will do weather things). What I’m really saying is, working remotely is …
Canva and Stencil step into the boxing ring. The crowds roar and a mic lowers from the ceiling for the announcer. “On my right, we have the drag-and-drop graphics editing heavyweight, Canva. Looks like someone’s got a reputation to defend. And on my left, we have Stencil, the scrappy, fast-swinging new(er) software with something to …
Ah, the small business hustle. Entrepreneurship is one part excitement, one part sheer terror. The stakes couldn’t be higher and you know you need to grow fast. To scale your small business, you need to do five things really well: Manage your money wisely Grow (and keep!) your customer base Get sh*t done Communicate Get …
When you first become a small business owner, there’s very little that can rival that high you get from having real live customers to work for. Getting to wake up every day and work for yourself—and solve interesting problems? Count me in. But very quickly, you’ll want to start planning for growth. Sure, that first …
When it comes to search engine optimization, content is still king. A few pillar pieces of content on your blog can lead to thousands of pageviews and sales leads over time. Which is why it’s important to build a solid content strategy—one loaded with content ideas that will interest your target audience and high-ranking keywords …
