When it comes to strategy on Instagram, an ever-changing algorithm can make it hard to keep on top of what works and what doesn’t. It’s no wonder that we flock to big data studies, with headlines that promise to give us the formula for IG success. But sometimes we miss important insights from these studies, …
Hey, Sumo-lings! Nick from the AppSumo marketing team here. A big part of our growth strategy at AppSumo involves Facebook ads, so I wanted to share a few of the things we’ve learned over the past few months. Hopefully, we can provide some actionable insights to take back to your business. Now we’re not saying …
The reviews are in: social proof works. Every company worth its salt knows the importance of collecting and displaying user reviews. In fact, 90% of US adults report reading online reviews before making a purchase, typically reading about 10 reviews before they feel they can trust a business according to BrightLocal. Our founder, Noah Kagan, …
The year was 2014 and Ryan Luedecke’s business, Sumo Jerky, was failing. Customers were falling off and costs were exceeding revenue. He knew that something needed to change, and fast. And…it did. Six months later, he was able to automate his processes and take vacations, plus generate over $12K/month in revenue with healthy profit margins. …
The stats on video marketing paint a picture most of us already know from personal experience: video as a medium is engaging, easy to learn from, and more prevalent with each year. The problem is, video marketing comes with a few barriers of entry. If you want to shoot on something better than your smartphone, …
If you’ve had to design FB ads yourself, you’ve definitely wondered, “How in the heck do I automate my graphic design process”? (Cue the robots coming over the hill, taking all the graphic design jobs by force.) Ok, no. Not like that. But there is a tool that speeds up your cross-channel ad design process …
Earlier this year, we spoke with Benjamin Dell, the founder of Missinglettr, HelpShelf, and HeySummit to chat about marketing, funding, copycats, and how to successfully sell SaaS businesses. But towards the end of our conversation, something a bit magical happened. When I asked, “What’s your approach to marketing a bootstrapped SaaS product?” Ben told us …
If you’re a part of our email list or a member of the AppSumo Facebook group, you know the AppSumo Black Friday hype is real. Every year, we bring back 10+ of the hottest AppSumo deals from the previous 10 months. This is serious business to us because people start and run businesses on top …
Whether you’re aiming to become a professional athlete or grow a Fortune 500 company, there’s one thing you need to separate yourself from the pack: optimization. That is, continuous refinement and improvement. And your website is no different. And while there are a lot of ways to approach site optimization, the important thing to remember …
Here’s the video if you want to watch. He begins at 34:41. State of the Word 2019 Open: The Community Code Matt Mullenweg’s 2019 State of the Word address opened with the premier of a new documentary, Open: The Community Code, produced by Mark Maunder and Kathy Zant of the WordFence. Excerpt: WordPress is made …
