In today’s blog, we’re sharing one of the SendFox customer experiences using our email marketing platform.
Rob Roseman is the busy father of three behind the actionable and funny podcast The Dad the Best I Can Show. 🎤
The podcast started when the former Chicago futures trader and Las Vegas professional poker player decided he wanted to reinvent himself.
Since starting the podcast he has booked 80+ high-performing entrepreneurs like Jesse Itzler and David Cancel (CEO of Drift.com) to come on the show and talk about Dad life.
He told us that through his podcast, he wants to let Dads know “that any Dad (new or old), can take some peace knowing that we’re all winging it, going through the same ups and WTF downs of fatherhood and that we’re all just trying to Dad the Best I Can”.
Is Email Marketing Useful for Podcasters?
Rob said that he had no intention of using email marketing because he wanted to focus on his podcast. But his mentor, Nev Medhora, from KopywritingKourse.com convinced him otherwise.
Nev told Rob that podcasters were missing out on a huge opportunity to deliver real value if they didn’t share their content in different ways such as email marketing. ✉️
After that, Rob jumped on the email marketing bandwagon. He shares more about how he started:
“[I got ] inspired by Ryan Holiday and his team at DailyDad.com (another Sendfox user and inspiration), I took the Dad Tips and cut them into weekly emails, with the help of Sumo to capture emails on DadthebestICan.com.“
Rob started his email marketing journey with MailChimp and ConvertKit but decided to move to SendFox. He tells us about his decision:
“When I saw SendFox popup on an AppSumo email, I was intrigued. It looked like a simple and inexpensive solution to my main goal — building out an auto-responder to deliver weekly tips to other Dads.”
“Price, simplicity, and the big one…my trust in Noah Kagan, were my main reasons for giving it a whirl. I’ve been happy with how easy it is to use, especially for people like me, who don’t have much time to dedicate to marketing.”
Using Automations to Repurpose Content and Save Time ♻️
Using automations, Rob has created a “Welcome Dad Podcast Series”. This automation introduces new subscribers to his content and re-purposes the tips his guests have shared.
Rob has also used the tagging feature in automations, which helps him segment customers into specific lists.
For example, in his “Welcome Dad Podcast Series”, Rob shares an awesome PDF with his favorite Dad tips. He wants to have a special list dedicated to people that have clicked on the PDF. That way he can send them related content that he knows these subscribers will love.
As Rob continues to interview more incredible entrepreneurs, he will add more emails to his automation to repurpose the Dad tips and share this content with new subscribers.
Rob loves SendFox because it is easy to build out email automations and makes email marketing less overwhelming.
Interested in Rob’s Dad tips? He has a book of Dad Tips coming soon — sign-up here to find out more 👈