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Thought Leadership

Defining KPIs for a Two-sided Marketplace

By Komal Agarwal

In my last article, I touched on how we ensure the products we sell on AppSumo will become a hit bef...

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Thought Leadership

Customer Beta Testing: AppSumo’s Secret to Successful Deal Launches

By Komal Agarwal

Launching a Select deal on AppSumo has always been a labor of love, with all departments at the comp...

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