Email is one of the most powerful channels in a marketer’s arsenal. But if you’re looking for the best way to launch a new campaign, it might be tough to decide on which software platform to choose.
With over 600K customers, Constant Contact is one of the most popular email service providers out there. But that doesn’t mean it’s the right choice for everyone.
Are you in the market for a dynamo email newsletter platform to take your email marketing campaigns to the next level? We’ve got you covered.
Here are ten of the best Constant Contact alternatives in 2022.
An overview of Constant Contact
Constant Contact is a simple email newsletter tool. It’s known for having intuitive features and an easy-to-use design. The tool is a favorite with small business owners launching early campaigns.
Here are some of Constant Contact’s key features:
- Website builder: Create a simple website or landing page from scratch in a few minutes
- Logo maker: Build a visual identity for your brand
- Templates: Choose from a huge library of email templates
- Analytics: Access powerful analytics tools to see everything from who your latest subscriber is to who’s opening your emails and what products they’re buying
- Automated emails: Automatically send emails to your customers after they perform certain actions
Constant Contact is one of the best email software providers. But the features and price point might not be a fit for everyone. Some users may prefer more complex features or may want a lower price point.
If you’re looking for alternatives to Constant Contact, don’t sweat it—we’ve got your back.
Why you may want a Constant Contact alternative
Despite the positives of choosing Constant Contact, there are also a few negatives that may encourage people to choose another platform.
Some of these cons include:
- Price: While it has a free trial, Constant Contact, unlike many of its counterparts, does not offer a free plan
- Limited features: The platform may not include enough tools for experienced email marketers
- Dated Templates: Available templates don’t always look sleek or professional
If these cons get in the way of your goals, you may want to consider another option.
10 best Constant Contact alternatives in 2022
Before you commit to paying for a subscription, check out these Constant Contact alternatives: one of them might have all the features you need to level up your email marketing campaigns.
1. MailChimp [Best for new users]
If you search for the best email newsletter platforms, Mailchimp is usually one of the first options that pops up. It’s easy to get started, simple to use, and has plenty of top-tier features to help get your email campaigns in front of more people.
While Mailchimp has around 100 templates (fewer than Constant Contact), they’re easier to customize to your brand. The intuitive drag-and-drop editor makes it simple to design something on brand and aesthetically pleasing in a matter of minutes.
Mailchimp’s automation features are much stronger than Constant Contact’s. Users can automate emails to adapt to the customer journey, create auto-responders, and set up single-step automation. The tool will also decide on the best time to send emails according to your audience. For comparison, Constant Contact has basic automation features that let you automate date-based emails like anniversaries and birthdays.
To nail your subject line every time and improve CTR, Mailchimp has launched a feature called Subject Line Helper. This suggests the most suitable headings for your newsletters and email campaigns.
Mailchimp comes with four payment plans:
- Free: $0/month
- Essentials: $11/month
- Standard: $17/month
- Premium: $299/month
These plans allow a maximum of 2000 contacts; the price scales up in line with the number of subscribers.
SendFox is a solid all-around email marketing software that won’t use up your marketing budget. The platform makes it easy to create landing pages and forms to collect lead contact information––no design or coding skills needed.
Plus, you can build one-off campaigns and automation sequences from pre-designed email templates.
For days when you’re feeling less creative, the Smart Campaigns tool can repurpose existing content from social accounts, blogs, and podcasts into new emails. It’s also simple to set up behavior-triggered sequences that send emails after recipients take specific actions, like filling in a customer feedback form.
SendFox integrates with popular apps like Integrately, WordPress, and Zapier. Marketers can also promote referral programs in email footers and automatically send out prizes to subscribers for helping you out.
One of the best parts of SendFox is its pricing model. Since it’s a lifetime deal, you can just pay once instead of a costly monthly subscription.
SendFox comes with five licensing tiers:
- Tier 1: $49 – 5,000 subscribers
- Tier 2: $98 – 10,000 subscribers
- Tier 3: $147 – 15,000 subscribers
- Tier 4: $196 – 20,000 subscribers
- Tier 5: $245 – 25,000 subscribers
3. Mailerlite [Best for accurate delivery]
Mailerlite is another newsletter platform that targets small businesses. It’s a simple email marketing tool and offers great value for your money.
Similar to Constant Contact, Mailerlite has a website builder and some automations. Another one of the most helpful features is the platform’s email verification tool, which confirms whether your newsletters get delivered to the email addresses on your list. It also vets every email address added to your list so you’re only sending emails to safe addresses.
The platform also has a specialist subsidiary software that sends transactional emails, such as invoices and order confirmations when customers make an online purchase.
Mailerlite comes with four payment plans:
- Free: $0/month for up to 12,000 emails
- Growing Business: $9/month for unlimited emails
- Advanced: $19/month for unlimited emails
- Enterprise: Custom prices
These plans allow a maximum of 1000 contacts; the price scales up in line with the number of subscribers.
4. Sendinblue [Best for SMS marketing]
Not just an email newsletter tool, Sendinblue gathers all your digital marketing tools into one central tool suite. For example, you can manage SMS campaigns and create Facebook ads in Sendinblue, too.
There’s also a feature to help you build landing pages and sign-up forms to make growing your email list easier. Like other email tools on this list, it has an easy to use drag-and-drop email builder to help you create unique custom-built emails.
Sendinblue has robust segmentation features, so you can painlessly send emails based on your audience’s location, gender, or interests.
Sendinblue comes with four payment plans:
- Free: $0/month
- Lite: $25/month
- Premium: $65/month
- Enterprise: Contact for details
These prices are for unlimited contacts. Plan prices scale up according to the number of emails you send each month. For example, the price increases once you send above 20k emails per month (except for the free plan which only allows 300 emails per day).
5. ConvertKit [Best for monetizing subscribers]
ConvertKit is a top Constant Contact alternative for creators looking to monetize their audience. The platform’s landing page templates, sign-up forms, and link pages help you attract more subscribers to your newsletter.
ConvertKit also makes it simple for creators to set up automated sales and follow-up funnels to pitch products to their target audiences. You can embed buy buttons, use tags to segment your audience, and exclude previous buyers from your email pitch.
If you’re not selling a digital product, ConvertKit lets you create a tip jar so your subscribers can start supporting your work. Data-driven dashboards show you all your sales data in one place.
One big advantage of using ConvertKit is being able to connect it to all the other platforms where you sell courses, products, memberships, or merchandise. This helps you get a more in-depth view of your business beyond the products you’ve sold through ConvertKit Commerce.
ConvertKit comes with four payment plans:
- Free: $0/month
- Creator: $15/month
- Creator Pro: $29/month
These prices are for up to 300 contacts; the price scales up according to the number of emails you send each month.
6. CampaignMonitor [Best for ecommerce brands]
Another OG newsletter tool, CampaignMonitor, has some solid features for ecommerce brands looking to send out promotional emails.
CampaignMonitor’s ecommerce-forward integrations and branded emails make it easy for businesses to send out plenty of on-brand emails. The drag-and-drop newsletter builder makes it simple for both newbies and email pros to create an aesthetically pleasing email.
With the SMS marketing feature, you can tie your email and SMS campaigns together for better results.
Plus, the auto-responder feature lets you send automated emails to your audience if they perform specific actions, like downloading an ebook or purchasing a product.
CampaignMonitor comes with three payment plans:
- Basic: $9/month
- Unlimited: $29/month
- Premier: $149/month
These prices are for up to 2500 contacts; the price scales up according to the number of contacts on your list. There’s also a free trial.
7. ActiveCampaign [Best for drip campaigns]
Another top Constant Contact alternative is ActiveCampaign, which is best for drip campaign segmentation. It’s an excellent option for building an automated email sales funnel to help you convert more subscribers.
Use ActiveCampaign to send standalone newsletters or to build a complex sales funnel that runs in the background of your business. With its segmentation feature, you can send drip emails to the right subscribers at the right time to increase the chance of a conversion.
ActiveCampaign also has a unique Machine Learning feature that helps you decide the best time to send your newsletters, identify prospects that will most likely turn into leads, and analyze your subscribers.
ActiveCampaign comes with four payment plans:
- Lite: $61/month
- Plus: $125/month
- Professional: $187/month
- Enterprise: Contact for details
These plans are for up to 2,500 contacts; they then scale up according to your subscriber list. There’s also a 14-day free trial for you to test out the platform’s features.
8. GetResponse [Best for bonus features]
GetResponse features an extensive library of readymade templates to choose from. Plus, it has a set of easy-to-use tools to customize your newsletter to your taste.
This email marketing software goes beyond typical email tools by offering a webinar builder. Using this, you can host up to 1000 subscribers in a live event, helping you build a strong connection with your audience.
GetResponse comes with four payment plans:
- Free: $0/month for up to 500 contacts
- Email Marketing: $15.58/month for up to 1000 contacts
- Marketing Automation: $48.38/month for up to 1000 contacts
- Ecommerce Marketing: $97.58/month for up to 1000 contacts
The price then increases according to the number of contacts on your list.
9. Benchmark [Best for full customization]
Whether you’re an email marketing newbie or want to code your email, Benchmark is a great Constant Contact competitor. The tool’s easy-to-use HTML code editor gives you a live preview with every line of code you add.
Busy marketers who’d rather set up a campaign and forget about it can use the RSS email option. With it, you’ll be able to automatically send subscribers an email when you update your blog or any other RSS feed.
Benchmark also includes other essential email marketing features like robust A/B testing, prebuilt templates, photo editing, and a drag-and-drop editor.
Benchmark comes with three payment plans:
- Free: $0/month
- Pro: $15/month
- Enterprise: Contact for details
These plans are for up to 500 contacts; they then scale up according to your subscriber list.
10. HubSpot [Best full-suite marketing platform]
If you’re looking for an all-in-one digital marketing tool suite, HubSpot is an impressive Constant Contact alternative. When you run your email marketing campaigns through HubSpot, the key advantage is having all your other marketing tools in one place.
While Constant Contact offers more focused email marketing features, HubSpot has a broader variety of marketing tools for seamless collaboration.
The email marketing platform has key features like audience segmentation, customizable templates, preview mode, and integrations with other tools like Gmail, DesignWizard, and JotForm.
HubSpot comes with three payment plans:
- Starter: $50/month
- Professional: $890/month
- Enterprise: $3,200/month
The payment plans allow a maximum of 1000 contacts; the price then increases according to the number of contacts.
Choosing a Constant Contact alternative in 2022
The right alternative to Constant Contact depends on your email marketing goals and budget.
Creators may prefer ConvertKit’s monetization features while an ecommerce store may want to use ActiveCampaign for its drip campaigns.
And if you want one less software subscription to think about, why not check out our lifetime deals over on the AppSumo store today?