Sure, we might have an email list of over 750,000 people, but it can get lonely here at AppSumoHQ from time to time. (“I promise I have friends, mom. They’re just internet friends.”)
But occasionally, we get the rare pleasure of meeting Sumo-lings and AppSumo partners IRL. Recently we chatted with Guillaume Moubeche from lemlist, Doc Williams of Brand Factory, Inc., and Jimmy Hayes of Minaal – three amazing entrepreneurs that have loads of great advice.
There’s a lot to learn from these 3 successful entrepreneurs. And like our buddy Tony Tovar said,
“If you want to get somewhere faster, you have to talk to someone who’s already done it.”
Well, you probably won’t get to talk to these entrepreneurs today, but below you can learn what’s work for them (which would most likely be half the conversation you’d have with them if you met with them in person anyway). So, we’ve done 50% of your job for you 🙂 . Watch and learn!
Brand Factory, Inc. — Personal CFO, & 6-figure Sumo-ling extraordinaire
Doc’s done it all. He started as a massage therapist, opened the largest outdoor parkour gym on the east coast where American Ninja Warriors and SWAT teams trained, worked at ESPN, and finally learned copywriting and started running his own agency.
“I help entrepreneurs create signature products for their brands.”
Doc’s secret power is that he has ninja-like tech stacking abilities. As a personal CFO, Doc uses AppSumo partner deals to help his clients streamline their businesses including building bespoke chatbots.
Check out Doc’s favorite AppSumo Partner Deals.
Travel gear for people who want to be at home everywhere.
We sat down with Jimmy Hayes, cofounder of travel gear company Minaal, to talk about how he turned his idea into a successful product business.
It started as many great product stories begin: Jimmy and his cofounder Doug couldn’t find bags that could handle their travel needs. The two friends spent a lot of time on the road.
“We wanted to create the product because my cofounder and I were both travelers. Doug and I were traveling ever since 2007. One of the things we found while we were traveling was that we couldn’t find the travel bag we needed.”
They endured backpack mishap after mishap. Finally, they decided to fix their problem by designing their own travel bag, which eventually became a brand trusted by thousands of travelers across the globe.
But don’t let me give all the best parts away — hear the story from Jimmy himself:
Personalize your cold email outreach at scale
Feeling frosty about cold email outreach? Guillaume knows the feeling.
Guillaume Moubeche, CEO and cofounder of lemlist, began by doing cold email outreach for his clients at a lead generation agency.
His extensive A/B testing background led him to create a tool to automate the best practices of cold outreach. Lemlist helps you quickly and powerfully personalize each email. He told us all about it when he visited us in Austin:
“Lemlist is an email automation platform that allows you to get more replies to your cold emails thanks to personalized images and videos.” Lemlist gives you proven relationship-building email templates including personalized images and content.
Since they launched on AppSumo in early 2018, lemlist has rapidly grown to over $250K in ARR.
Go create the next great product. If you need help getting it off the ground, equip yourself with the right tools.