Thought Leadership Archives | AppSumo Blog

How to create and grow an affiliate program (the AppSumo way)

Hello, world! I’m Erika. I joined AppSumo in 2019 and serve as the Senior Marketing Partnerships M...

By Erika Isett

Customer support team planning: How we handled 1,800 tickets in 4 days

We all know that Black Friday is the Super Bowl of AppSumo. But the volume we faced in 2020 wasn’t...

By Candice Murray

Customer beta testing: AppSumo’s secret to successful deal launches

Launching a Select deal on AppSumo has always been a labor of love, with all departments at the comp...

By Komal Agarwal