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Category: Thought Leadership

Thought Leadership

How AppSumo Recruited a Head of Engineering in 28 Days

By Alex Escobar

Hi, I’m Alex Escobar, Head of People and Talent at AppSumo. AppSumo is the leading digital marketp...

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Thought Leadership

We Built AppSumo’s Partner Experience Team from Scratch (Here’s How It Happened)

By Mel Safi

Hi, I’m Mel, the Partner Success Team Manager at AppSumo. AppSumo is the place to discover, buy, a...

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Thought Leadership

Defining KPIs for a Two-sided Marketplace

By Komal Agarwal

In my last article, I touched on how we ensure the products we sell on AppSumo will become a hit bef...

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Thought Leadership

Gettin’ Silly Wit It: 4 Tips to Use Humor in Business Writing

By Victor Pope

Business writing doesn’t have to mean boring writing. But most copy we encounter is about as dry a...

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Thought Leadership

Top Ways Products Do Well on AppSumo

By Kayle Hill

AppSumo is full of overnight success stories, and everyone wants to know exactly how they did it. We...

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Thought Leadership

From Concept to $30k Product in 20 Days: Launching TidyCal

By David Kelly

Going into 2021, our team behind AppSumo Originals had one BIG question: where do we go from here? W...

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Thought Leadership

How to Create and Grow an Affiliate Program (the AppSumo Way)

By Erika Isett

Hello, world! I’m Erika. I joined AppSumo in 2019 and serve as the Senior Marketing Partnerships M...

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Thought Leadership

Customer Support Team Planning: How We Handled 1,800 Tickets in 4 Days

By Candice Murray

We all know that Black Friday is the Super Bowl of AppSumo. But the volume we faced in 2020 wasn’t...

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Thought Leadership

Customer Beta Testing: AppSumo’s Secret to Successful Deal Launches

By Komal Agarwal

Launching a Select deal on AppSumo has always been a labor of love, with all departments at the comp...

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