WordPress landing page builder plugins are like Legos for your website.
No, you can’t leave them on the floor for mom to step on in the middle of the night. But you can use them as code-free, template-agnostic building blocks for creating a custom website.
But not all site builders are created equal. You’d never buy a pirate-themed Lego set to construct the Millennium Falcon. (Different kits for different ships, you know what I mean?)
In the same way, choosing the right WordPress landing page builder equips you with the proper tools to construct the ideal website for your business.
One of the most famous WordPress page builders is Elementor. But it’s not for everyone, which is why we created this article. If you’re shopping for Elementor alternatives, we’ve compiled 5 powerful landing page builders for you to consider.
WordPress tools: your one stop WordPress shop
What are WordPress landing page builders, anyway?
There are four primary ways to build a website on WordPress: Custom, theme, landing page builder, or hybrid.
Custom: Hire a WordPress developer or expect to write and edit code yourself to construct your website from the ground up.
Themes: WordPress offers thousands of free and premium starting website templates called themes. You can browse these themes until you find one that matches the general scope and style you want for your website and customize some of the features to make it unique.
Landing page builder plugins: These are front-end, drag-and-drop tools that help you create custom pages on your website. Page builders are particularly useful for creating a website with multiple page styles. Instead of beginning with a template, you launch a plugin that offers drag-and-drop design functionality. Think of it as a WordPress version of Wix or Squarespace.
Hybrid: WordPress is endlessly customizable. Most people do a hybrid of some of the above options. For example, all the landing page builder plugins below can function with WordPress themes to offer even greater customization.
For this article, we’ll mostly be dealing with those last two points.
Page builders offer a way around hiring a developer, learning code, or trying to make do with rigid editing options. With the right page builder, you can enjoy a greater breadth of customization.
Here are 5 WordPress page builders you should know about:
With 400,000+ active installations, Beaver Builder is one of the most popular site builders on WordPress. They offer a range of themes but Beaver Builder can be used with any WordPress theme.
The tool supports third-party widgets and short codes. In other words: all the additions that your friends are using, you can use too.
Agencies can use Beaver Builder in a white labeling capacity. So instead of showing “Beaver Builder” at the bottom of their site, it’ll say your agency’s name.
Plus, if you want help using Beaver Builder, they have a whole page dedicated to connecting you to approved agencies and freelancers.
Beaver Builder offers a free trial. Afterwards, you can choose from one of three pricing structures: Standard ($99/year), Pro ($199/year), and Agency ($399/year). After the first year, you can renew for a 40% discount.
Many WordPress users also love Divi.
Divi is both a theme and builder plugin created by Elegant Designs. When you purchase an Elegant Designs membership — $89 for one year or $250 for lifetime access — you get access to the theme repository and the plugin.
Divi Builder can be used on any WordPress theme. If you download the Divi Theme, you’ll get the Divi Builder automatically. If you use a non-Divi theme, you’ll simply need to download Divi Builder separately to begin editing.
On-page editing allows you to see your designs in real time. Plus, you can get a head start using one of Divi’s 800 pre-made designs.
Another WordPress page builder, Thrive Architect caters to entrepreneurs. This plugin is designed for speed. While it has a lot in common with Elementor, Thrive Architect actually predates it.
This team has chosen to niche down and prioritize offerings that cater to DIY business owners and entrepreneurs — hence their emphasis on speed.
Thrive makes it easy to construct robust landing pages, webinar pages, and a home page with tools to help you convert.
Thrive has multiple pricing options. You can become a member for $19/month or choose a licensing route, which can range from $67 – $300+ for one-time purchases.
Oxygen is a hybrid drag-and-drop page builder that pulls a move from the AppSumo deal playbook: they give lifetime access, updates, and support when you purchase.
Oh, and that includes an unlimited number of sites per license.
At $99-$169, Oxygen is great for non-programmers looking for an WooCommerce-supporting alternative to Elementor. Like many of the options mentioned, Oxygen lets you start from a blank canvas or with a customizable template.
In fact, their Design Library is well-organized for finding the template to fit your business or blog. Instead of offering a wall of random templates, each starting design is named after its most likely user. Themes include names like “SaaS,” “Marketing Agency,” “Freelance,” and “Bed’n’Breakfast.”
(Still trying to figure out which template to use for my marketing agency that sells SaaS products to freelancers staying at the local Bed’n’Breakfast. But I’ll figure that out on my own time.)
Page Builder by SiteOrigin
As their own video puts it, “Page Builder uses widgets as its content building blocks.”
Most of the options in this article are drag and drop with a real-time pageview. In other words, you see how everything works together as soon as you add new elements.
Page Builder is different insofar as it uses a backend-style dashboard to organize customized widgets. You design the widgets — social media links, text boxes, images, contact forms — and then drag and drop those widgets into their ideal columns.
The backend nature allows users to consider exact proportions when inserting columns, instead of just “eyeing it” as many drag and drop page builders require.
Over 1 million websites currently use Page Builder. And the best part is, the base plugin is free. You can buy additional features and premium support for $29.99.
The joy of WordPress is that it is open source. You can almost always find a competitor product with a different focus, pricing structure, or offerings. We covered 5 popular Elementor alternatives in this article, but there are dozens of others if you didn’t find yours here.
Still learning the ins and outs of WordPress? Check out the free AppSumo WordPress Tools Buyers Guide for more information about launching a website on WordPress.
Check out the 4.5-taco former AppSumo deal Brizy! Brizy is a drag-and-drop page builder that lets you build unlimited landing pages and multi-page sites fast. You know what’s also fast? Their page-load speeds and (coming soon!) design collaboration tool for real-time editing.