If you’re looking to collect emails for your list, the marketer’s secret weapon is the handy-dandy lead magnet.
Lead magnets are free incentives you can offer in exchange for emails and other contact information. They can come in video, audio, or text formats.
For this post, we’re focusing on the best lead magnet ideas you can create using the design tool Canva. We’re talking eBooks, guides, and content resources that come in a downloadable PDF format.
That said, does a PDF on its own sound enticing? Not so much. Even if it’s free, no one really wants another PDF file cluttering their desktop.
Which is why your PDF lead magnet needs these 3 essential things:
- An eye-catching, visually appealing front cover that instantly captures your audience’s attention
- A concise and compelling title that instantly sparks your audience’s interest
- An engaging subtitle focused on the benefit and desirable outcome your audience cares about
With these essentials in mind, here are 30 “fill-in-the-blank” title and content ideas for your next PDF lead magnet, along with real-world examples. Your audience will go from “meh” to “gotta have it!” – great news for your email list.
30 Lead Magnet Ideas
1. The Ultimate Guide to [Niche Topic]: Your Complete Guide to [Overcoming Problem] or [Desirable Outcome]
Tip: Add the current year to get some SEO juice for your ebook!
2. The Step-By-Step Guide to [Niche Topic]: Follow This 5 Step Process to [Desirable Outcome]
3. [Niche Topic] 101 Beginner’s Guide: Exactly What You Need to Know Before Getting Started with [Niche Topic]
4. [Niche Topic] Quickstart Guide: 3 Fast & Simple Steps to Getting Started with [Niche Process or Activity]
5. [Niche Topic] Ultimate Starter Guide: How to [Achieve Desirable Outcome] Without Wasting Your Time or Money
6. The Expert’s Guide to [Niche Topic]: The Truth About [Niche Topic] According to a Qualified Expert
7. The DIY Guide to [Niche Topic]: How To [Desirable Outcome] Even If You Have No Skills or Experience
8. [Niche Topic] Strategy Guide: 5 Proven Strategies for [Desirable Outcome]
9. [Niche Topic] Essential Resource Guide: A Complete List of Trusted Resources for [Niche Activity or Requirement]
10. [Niche Topic] Playbook: 10 Genius Tips & Tactics for [Desirable Outcome]
11. [Niche Topic] Process Guide: Steal My Step-By-Step System for [Desirable Outcome]
12. [Niche Topic] Tips & Tricks Guide: 10 Genius Tips & Tricks for [Desirable Outcome]
13. [Niche Challenge] Survival/Support Guide: How to Get Through [Challenge or Experience] Without Losing Your Sanity
14. [Niche Topic] Pros & Cons Guide: The Good, Bad, & Ugly of [Niche Topic]
15. [Option X vs Y] Comparison Guide: How to Decide What’s Right for You
16. [Niche Topic] Ideas & Inspiration Guide: 10 Creative Ways You Can [Do Niche Activity or Achieve Desirable Outcome]
17. [Niche Topic] Makeover/Transformation Guide: How to Give Your [Niche Item or Routine] a Fresh Makeover on a Budget
18. [Niche Topic] Dos & Don’ts Guide: How to Avoid the Most Common Mistakes and What to Do Instead
19. [Niche Topic] Mythbuster Guide: 10 Myths and The Truth About [Niche Topic]
20. [Niche Topic] Fact Guide / Fact Sheet: 10 Essential Research-Backed Facts You Need to Know About [Niche Topic]
21. [Niche Topic] FAQ Guide: Answers to Your Top 20 [Niche Topic] Questions
22. [Niche Topic] Time Saving Guide: 10 Clever Hacks to Save Hours on [Niche Task or Process]
23. [Niche Topic] Money Saving Guide: 10 Genius Ways to Save Money on [Niche Item or Process]
24. [Niche Topic] Self Assessment Guide: 10 Questions to Assess Your Level of [Niche Knowledge or Skills]
25. [Niche Topic] Essential Checklist: 10 Items, Criteria, or Requirements You Need for [Niche Process or Activity]
26. [Niche Topic] Secret Sauce Cheat Sheet: Learn My Secret Sauce Formula for Successful [Desirable Outcome]
27. [Niche Topic] 7 Day Action Plan: Your Actionable Plan to [Achieve Desirable Outcome] in Just One Week
28. [Niche Topic] Monthly Plan: Your Done-For-You Plan to [Achieve Desirable Outcome] in 30 Days
29. [Niche Topic] Activity Guide: 10 Activities You Can Do at Home to [Desirable Outcome]
30. [Niche Topic] Worksheet/Workbook: 10 Fill-In-The-Blank Exercises to Gain Clarity on [Niche Topic]
Ready To Create Your Next PDF Lead Magnet?
By now, your creative juices should be flowing for what your next irresistible PDF lead magnet could be, but we haven’t covered a key element yet: the cover!
With short attention spans run amok, there’s nowhere people judge a book (or a lead magnet) by its cover more than the Internet. That’s why you need an eyecatching, visually-dazzling cover to wow your audience from the start and beautifully designed pages to keep them reading.
You may be thinking…
I don’t have the time to create something like this!
I don’t have the design skills to create something that looks amazing!
Luckily, you’re in good hands…if you have the right set of templates specifically created for this purpose.
Designed for non-designers who need a little more guidance and inspiration than “Insert Title Here,” The Template Tribe handles all your visual content needs with style. With over 400+ editable, customizable Canva templates, the polished look you want for your lead magnet is just seconds away.
To access these lead magnet templates, plus hundreds of other custom Canva templates for your social media, website, and course creation needs, check out our exclusive lifetime deal on AppSumo here.
Once you’ve got your lead magnet ideas, dive right in with gorgeous readymade templates from The Template Tribe to create your lead magnet today!