Creating a lead magnet is one of the best ways to grow your email list.
When choosing a lead magnet, consider what value you can provide your audience. Ideally your lead magnet should inspire an aha moment for your subscribers or allow them to get a quick win.
There are many different types of lead magnets you can create, depending on your topic and goal. Understanding the different types of lead magnets and knowing where to find lead magnet templates will make the process of creating your opt-in so much easier.
Let’s dive into what types of lead magnets you can create, along with beautiful lead magnet templates you can use to create yours today.
As one of the most popular lead magnets, ebooks are a great option for those who want to educate their audience on a specific, relevant topic. Ebooks typically include a balance of written content and images. Sometimes ebooks will also include worksheets, checklists, or other types of interactive content.
Here are some options for ebook templates:
With a muted color scheme, this free InDesign ebook template can work well for any modern brand. You can quickly customize the paragraph, character, and object styles. With 9 page templates, you can build a beautiful ebook with just the right balance of images and written content.
Platform: Adobe InDesign
With this Canva ebook template bundle, you get over 80 different templates for both ebook pages and social media graphics you can use to promote your ebook lead magnet. The 58 ebook pages include a variety of page types from covers, welcome pages, chapter intro pages, one- and two-columnn text pages, and call-to-action pages.
This workbook and ebook template from the AppSumo marketplace offers 140 pages of templates created specifically for wellness, health, and fitness brands. In addition to the ebook page templates, you’ll also get workbook templates to add extra value to your lead magnet.
These are not the worksheets you remember from Kindergarten! When it comes to lead magnets, worksheets give you a way to interact with your leads without being there in person. Worksheets are a good option if you have a process or idea that you’re helping your audience work through.
Here are some worksheet templates to help you get started:
This free worksheet template bundle on Canva includes three different worksheet pages ideal for goal planning or journal prompts. All you need to do to customize these bad boys is change the text so that it reflects the questions or prompts you want to include.
These worksheet templates are coming to you from the AppSumo marketplace. The bright, bold colors are fun, and as with any Canva template, you can customize the images and colors for your own branding. This bundle comes with over 30 unique pages you can mix and match to create your own lead magnet worksheet bundle.
They’re not kidding when they named this the Business Builder Kit. It’s got 96 template pages that you can quickly and easily customize right inside Canva. In addition to worksheets, this bundle also offers ebooks, challenge assets, social media marketing opt-in posts, and other lead magnet templates.
Workbooks are the perfect balance between ebook and worksheets. Workbooks are a great option for anyone that wants to add an interactive element to their lead magnet. The written content allows the reader to learn and the worksheet pages give them the chance to gain new insights and put what they’ve learned into action.
Here are 3 workbook templates you can use to create your own:
The minimalist design of this free Canva workbook template makes it versatile for many different professional industries. Not to mention, you can customize the colors, fonts, and images to match your branding. It includes 5 workbook pages that you can work with to create a killer workbook.
Here’s another gem from the AppSumo marketplace. These Canva workbook templates offer simple yet sophisticated pages designed by a professional. The best part? You get 100 pages to choose from, allowing you to put together a powerful workbook based on your audience’s needs.
This opt-in workbook kit goes far beyond just the workbook. In addition to 16 opt-in workbook templates in a minimalist design, you also get 6 Instagram post and Story templates to help you get the word out about your lead magnet. Unlike the other templates on this list, this kit also offers custom designed patterns and illustrations allowing you to create your own unique designs.
Checklists are a quick and easy lead magnet that allows you to give your audience an instant win. All they have to do is print out the checklist, and they have everything they need to take action. Checklists are a great option if you have something actionable that you want to guide the reader through.
Here are a few of our favorite checklist templates you can use to create your own:
Here’s another beautiful (and free) template in the Canva template library. This checklist template is ideal for any simple checklist. Its bold, bright colors help it stand out from other lead magnets. And if bold and bright is not your thing, you can customize this templates colors, fonts, text, and logo in just minutes.
Move over Canva! Those who want to create their checklist on InDesign or Microsoft Word will love this professional project checklist template. This checklist is simple, yet unique with its geometric check boxes. It’s ideal for a straightforward checklist geared toward a professional audience.
Platform: InDesign CS4 – CC and Microsoft Word
Looking for a chic checklist? (Plus bonus templates!) This collection of checklist and printable templates offers more than 11 templates that you can use as individual worksheets or combine them to create a work book. Make it your own in under an hour by changing the colors, fonts, and photos in Canva.
Planners are a unique option for a lead magnet. They can be used when you want to help your audience plan for something long-term like goals or a strategy. Planners can be as simple or complex as you want while still providing a lot of value for your audience.
Here are a couple of our favorite planner templates:
Want to keep things simple? This planner template is ideal for quick goal planning. With just one sheet, you can provide a simple yet helpful lead magnet for those who are ready to plan for the new year. You can even change the text and colors to make it your own.
If you’re looking for something beautiful yet functional, the aesthetic planner bundle gives you 54 different planning sheet templates. Choose the planner pages that make the most sense for your topic or audience, and then customize the colors, fonts, and text for a beautiful lead magnet.
Yet another beautiful template set from the AppSumo marketplace! This bundle gives you over 100 customizable Canva templates for every type of planning. Get templates for business planning, blog planning, goal setting, vision and life planning, mindset journaling, and fitness and weight loss planning. Bonus! You’ll also get ebook templates.
Create your lead magnet today
These templates should give you a great starting point for creating your own lead magnet. Not sure what content you want to create? Check out our 30 lead magnet ideas for inspiration!