Email is the Crocs of the internet. Love it or hate it, it’s not going anywhere.
Email is so powerful, in fact, that many businesses — even AppSumo — are built on a combination of email tools, strategies, and tactics.
For today’s article, we’re going to delve into some of the tools for email outreach.
Sure, you can do email outreach manually: Find and research contacts, write emails, hit send, track the response, and repeat. But that process is slow and doesn’t scale.
The reality is, email outreach can be much more powerful when you add some additional tools. In this article, we’re going to delve into some of the top tools for email outreach.
I spoke with Guillaume Moubeche, cofounder and CEO of lemlist, to discuss the tools he recommends. Here’s a combination of his answers, as well as a few additional helpful tools:
You won’t get far in email marketing without any contacts. You can browse the internet for emails in your spare time, steal your dad’s old Rolodex, or you can let these tools do the hard work for you:
- Price: Free trial is usually limited to 3 days, quotes tend to start at $5950 after the trial is over
- Where to get started: zoominfo.com/business/free-trial
Another trusted email database (and AppSumo partner), FindThatLead lets you search and browse for contact information based on specific criteria. FindThatLead also includes a built-in email validation tool, which can streamline your process by cutting out the next step (see below).
- Price: Free Plan (50 credits, credits = searches), Growth Plan is $49/mo (5,000 credits)
- Where to get started: app.findthatlead.com/dashboard/login
- Price: Free Plan (for 50 requests/mo, requests = searches), Starter is $40/mo (1,000 requests), Growth is $99/mo (5,000 requests), Pro is $199/mo (20,000 requests), Enterprise is $399/mo (50,000 requests)
- Where to get started: hunter.io/users/sign_up
Another tool worth checking out is Voila Norbert’s email finding tool. Find corporate emails of decision-makers at scale to build more and better relations. Norbert claims to be the most effective email finder on the market with an accurate and up-to-date database of B2B contacts right at your fingertips when you sign up.
- Price: Free Plan (for 50 requests/mo, requests = searches), Valet is $49/mo (1,000 requests), Butler is $99/mo (5,000 requests), Advisor is $249/mo (15,000 requests), Enterprise is $499/mo (50,000 requests)
- Where to get started: https://app.
Sending an email to an outdated or straight-up incorrect address can be worse than useless. It can hurt your overall email deliverability (meaning a higher percentage of your emails end up in the spam folder). Plus it’s literally a waste of time.
Before you send a cold email, it’s worth validating it using one of these tools:
- Price: Free (for 100 credits per month), a 2,000 credit/mo plan starts at $15/mo and plans scale steeply at first, and then generous discounting starts after $400/mo or 100,000 credits.
- Where to get started: zerobounce.net/members/register/
This tool connects with your CRM to ensure your contacts remain up to date. Dropcontact auto-corrects mistakes or outdated information by regularly validating it.
- Price: Free (100 credits/mo), Bronze Plan improves 1,000 contacts at 24€/month + 56€ setup fee, Silver Plan improves 8,000 contacts at 128€/month + 314€ setup fee, Platinum Plan improves 40,000 contacts at 436€/month + 1,068€ setup fee
- Where to get started: app.dropcontact.io/app/login/email
Similar to ZeroBounce, Bouncer lets you quickly validate individual or bulk emails to improve their deliverability.
- Price: Free for first 1,000 contacts, then it’s $2 for every 1,000 contacts and eventually discount pricing kicks in once you pass 50,000 contacts.
- Where to get started: app.usebouncer.com/signup
(Want more information about finding and validating email addresses? Read our previous post on the topic.)
Some of the tools mentioned throughout this article include a built-in CRM. But if you don’t have a CRM already, it’s important to make that investment early if you plan to send more than a handful of emails. When you’re starting to scale cold outreach, trying to remember just 10+ emails is setting yourself up for a lot of mistakes.
If your email outreach tool doesn’t have a CRM plugged in, here are two popular standalone alternatives:
- Price: Free Trial for 30 days. $25/month per user.
- Where to get started: salesforce.com/form/signup/freetrial-elf-v2-hp/
Most email outreach attempts should include a clear call to action for the recipient. As a rule of thumb, the simpler you can make that request, the more likely it is for the recipient to take action.
So why not streamline their ability to respond or interact with your email?
Here’s a tool to consider:
Successful email outreach boils down to one key factor: personalization.
Generic, impersonal emails get ignored. But emails with a personal touch can inspire remarkable opportunities. For most businesses using cold email outreach, the problem is that personalization usually requires a lot of time and energy.
The good news is, there are tools to help you streamline the personalization process:
- Price: Starts at $29/month (14-day free trial)
- Where to get started: app.lemlist.com/campaigns/?mode=create
Reply: Reply lets you segment your audience and then use AI suggestions to help you determine the strength of each message before you click send.
Create emails worth reading
Now that you’re armed with these tools, go forth and fill the world with better, more personalized cold emails.
In the words of Seth Godin, “There’s always the opportunity to cut a corner, sacrifice lifestyle quality and suck it up as we race to grab a little more market share. But the problem with the race to the bottom is that you might win.”
Use these tools to send the best damn cold emails that any of us have ever seen. There’s enough spam out there. Rise above the noise to send something worth responding to.
Thanks again to Guillaume from lemlist for suggesting many of these outreach tools. This email is part of a larger series Guillaume is helping us write about email outreach. You’ve just read the fourth post in that series. Don’t miss the others:
What are your favorite tools for email outreach?